Ryan Zaczynski
1937 International Corp
Cofounder of 1937 International Corp. Hemp industrialist, design enthusiast, founding partner of a group that's changing the world.
2:30pm
Thursday General Session Hall
Building Hemp Businesses That Last
How hemp companies identify customers, build durable brands, and compete successfully in real markets over the long term.
9:30am
Friday General Session Hall
Hemp's Missing Link: Desire
For decades, hemp’s pioneers and truest believers put everything on the line to inform the world about the wonders and potential of hemp. Yet mainstream adoption remains elusive.
It’s not because of any shortcomings of the plant. The industry’s heart has been in the right place, but the message has focused on informing rather than inspiring.
And at the heart of inspiration lies desire.
Unlocking consumers’ desire to wear, own, and use hemp is the pathway to mainstream adoption.