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Art Massalo

Big Hug Strategies

Art is a highly accomplished Senior Executive, C-Suite Officer, Entrepreneur, Consultant, and Board Member with 30+ years of success in cannabis, wine, craft beer, spirits, food & beverage, CPG, FMCG, recruitment, sustainability, retail, health and wellness. Leveraging extensive experience in international business, sales, and marketing, he is a valuable asset for startup, midcap, large scale similar-sector companies looking for expertise and leadership in global business development, product sourcing, maneuvering through cultures, product design and launch, operations, distribution, and sales growth. Big Hug partners with cannabis and beverage companies through focused advisory engagements. Our goal is simple: to help your team refine strategy, build stronger partnerships, and make confident, informed decisions.

10:30am

Friday Breakout Hub

Unlocking Hemp’s Hidden Value

Derivatives, Co-Products, and Full-Plant Economics.